Yes you are right, a bit cheap, social kitsch. But there is more to this picture than the 2012 contrast, the 1987 Agfa Ortho and the 1956 Argus C3.
The Eastman Kodak Developing Powder.
Yes, the Giant is now on his knees, but we should never forget the great quality stuff we all enjoyed.
Because these "developing powders" are nameless, I think they are pre D76,
and that is ± 1927!